A complete rebrand, from labels to launch.
How Empyrean Agency helped Fayetastic Essentials reintroduce itself, from the product on the shelf to the website behind it.
The Challenge
Fayetastic Essentials, "Where Beauty Meets Every Body," needed more than a logo refresh. Founder Linda Nettles was preparing for pop-up shops and a growing social presence, but her brand materials hadn't caught up to where the business was headed: new product labels, a real website, and marketing that could carry the brand across every touchpoint.
What We Did
Empyrean Agency led a full rebrand of Fayetastic Essentials, including new product labels and packaging mockups, a newly built website, and a library of marketing graphics for pop-up shop flyers, thank-you cards, and social media content.
Beyond the design work, we stayed involved as a resource, offering guidance and encouragement as the business grew, especially during the moments that felt overwhelming.
The Result
Fayetastic Essentials now shows up consistently everywhere it's seen: on the shelf, at pop-ups, and online, with a brand identity built to grow alongside the business.
"Working with Sophia, the owner of Empyrean, has been an incredible experience. She completely rebranded my business: new product labels, mockups, a new website, and graphics for pop-up flyers and social media. Her creativity, professionalism, and dedication truly helped elevate my brand."